Cookie policy

1. Introduction

This cookie policy explains how AdCrest Creative Pte. Ltd. (UEN 202789456M), a creative campaign studio at 8 Jalan Kilang Barat, #05-02 Central Link, Singapore 159351, uses cookies and similar technologies when you visit adcrest.pro. It should be read together with our privacy policy and terms of use. Questions may be sent to [email protected].

AdCrest is a professional marketing studio — not an ad network, programmatic reseller or traffic broker. Cookies on this site support basic website operation, optional analytics and preference storage. We do not use cookies to operate cross-site advertising networks or to sell behavioural profiles to third-party ad exchanges.

2. What are cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make sites work, remember settings and understand how visitors use pages. Similar technologies include local storage entries, session identifiers and pixel tags. In this policy, "cookies" refers to cookies and comparable browser storage unless stated otherwise.

Cookies may be "session" cookies, deleted when you close your browser, or "persistent" cookies, which remain until they expire or you delete them. Cookies set directly by adcrest.pro are "first-party" cookies. Cookies set by embedded services we use are "third-party" cookies.

3. How we use cookies

We group cookies into four categories, aligned with the choices shown in our cookie banner:

Strictly necessary: required for core functions such as page delivery, security, load balancing, cookie consent storage and form protection. These cannot be switched off through our banner because the site would not function correctly without them.

Analytics: help us understand aggregate traffic patterns — for example, which pages are viewed, approximate visit duration and referral sources — so we can improve content and navigation. Analytics cookies are optional and load only if you accept them or choose them in "Customise".

Preferences: remember choices such as cookie banner state, dismissed notices or interface settings you opt to save. These are optional.

Marketing: would allow measurement of campaign landing pages or embedded media from platforms you choose to enable. We keep this category off by default on adcrest.pro and do not deploy third-party ad retargeting pixels unless explicitly enabled and disclosed here in a future update.

4. Cookies we may set

The following table describes typical cookies on adcrest.pro. Exact names may vary following site updates; categories remain consistent.

adc_cookie_consent (first-party, strictly necessary / preferences): stores your cookie banner decision and selected categories. Duration: six months. Purpose: honour your consent and avoid repeated prompts.

adc_session (first-party, strictly necessary): maintains basic session state for security and form handling. Duration: session. Purpose: technical operation.

_ga / _gid (third-party Google Analytics, analytics, optional): anonymous usage statistics if you accept analytics cookies. Duration: up to two years / twenty-four hours respectively. Purpose: aggregated traffic measurement.

We review cookies periodically and remove tools that are no longer needed. We do not set cookies to buy fake traffic, inflate engagement metrics or fingerprint users for resale to ad networks.

5. Managing your choices

When you first visit adcrest.pro, a cookie banner offers "Accept all", "Reject all" and "Customise". Your selection is stored in adc_cookie_consent for six months, after which you may be asked again. You can change your mind at any time by clearing site cookies in your browser and reloading the page, or by contacting [email protected] for guidance.

Most browsers allow you to block or delete cookies through settings. Blocking all cookies may affect site functionality. For browser-specific instructions, consult your browser help pages. To opt out of Google Analytics across sites, visit Google's analytics opt-out tools.

6. Legal basis and consent

Under the Personal Data Protection Act 2012 of Singapore, we obtain consent before placing optional cookies that collect personal data, except where another lawful basis applies. Strictly necessary cookies are used without separate consent because they are essential for providing the service you request — for example, remembering that you have already answered the cookie banner. Analytics, preferences and marketing cookies are disabled until you opt in through the banner or save customised preferences. We do not deploy pre-ticked optional categories.

Rejecting optional cookies does not block access to adcrest.pro. You may still browse our services, work and contact pages; only optional measurement and preference features remain inactive until you change your choice.

7. Third-party content and fonts

We load web fonts from Google Fonts to display typography consistently. Your browser may send standard technical data to Google when requesting font files. We do not control Google's processing; refer to Google's privacy documentation for details. Embedded videos or social widgets, if present on specific pages, may set their own cookies when you interact with them.

We do not respond to browser "Do Not Track" signals in a uniform way across all optional tools because industry standards remain inconsistent. Instead, we rely on the explicit choices you make in our cookie banner, which we believe provides clearer control aligned with Singapore privacy expectations.

8. Updates

We may update this cookie policy when we add or remove tools, change providers or respond to regulatory guidance. The "Last updated" date at the top reflects the latest revision. Material changes will be posted on this page. Where a new optional cookie category is introduced, we will request consent through the banner where required.

9. Contact

For cookie or privacy enquiries, email [email protected], call +65 6353 4196 or write to AdCrest Creative Pte. Ltd., 8 Jalan Kilang Barat, #05-02 Central Link, Singapore 159351, Attn: Privacy.